An internal effort I did back in 2016 for a pitch to EA.
The idea was to create background story and concept ideas for cars in the real world.
It was a huge challenge because i know nothing about cars.
We started with doing a lot of research by inviting someone who knows a lot about cars into our office.
From there we created our own ideas and concept.
I went with two ideas, The Civic was more over the top and the McLaren P1 was towards a safe and conservative idea.
When i was doing this with the team, the work was very much inspired by Khyzyl Saleem, from the workflow all the way to the final polishing.